Monday, February 28, 2011

Marcus Evans Social media marketing conference, Sydney

I've had a really informative and engaging couple of days at the Marcus Evans Social media marketing conference at the Sydney Harbour Marriot.

Follow it on Twitter #mesm11

Looking forward to having a crack at getting inside iGoogle and the "social media dashboard" and "social media press release" concepts, as outlined by one of the key presenters Laurel Papworth @SilkCharm

The presentation by the Canon team on World of EOS and PhotoChains was vibrant.

Some of the really interesting questions from the conference:

Do you know who the top ten bloggers are in your area of interest or industry etc?
What do we understand as product-centric, consumer-oriented, and values-driven web activity?
What digital places or proerties do you own and have control over ?
Can we measure the value of a "fan" or a "brand advocate" or a "customer life cycle"?

Some great stuff - always good to think well outside the square and peer, bravely, into the future.

Thanks to Gavin Heaton @servantofchaos who did a really good job as MC for the conference

This is a fabulous short macchiato I had at Thai Pothong, Newtown, Sydney