A couple of weeks ago I attended the Marcus Evans Social Media conference #MESM11 in Sydney.
One of the presenters at #MESM11 was Laurel Papworth, regular tweeters would know her as #SilkCharm - Laurel has been teaching social media for the last five years and was a very engaging presenter.
One of her recent blog posts about corporate social media engagement looks at the various approaches from corporates to the use of social media in the business - all the way from ignoring it completely to deep collaborative models.
The blog post has a fascinating series of comments and analysis (more than 170 posts when I looked - lots of retweets but some great comments as well) from a broad range of people involved in this space. Talk about user-generated content!
It's a great discussion; a good place to start if you're looking for some "traditional theory" about social media from a corporate perspective, as well as a highly engaged conversation about Laurel's approach from bloggers, other commentators and practitioners.
(via @kristinalford and her retweet as well)